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New Instagram Updates and Features for Marketers in 2024

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Instagram never stops to surprise us. While the world is trying to stay resilient through these tough economic times, it is exciting to see how Instagram rapidly develops new features and functionalities to tackle main business issues and help users support their favourite brands. And now, more than ever, keeping up with what’s new on Instagram can be quite challenging. There are new Instagram features almost every week. New Instagram Features August 2024   Profile links with Images for verified profiles This new feature allows verified Instagram profiles to get an image on the profile links.  The image appears as shown below:  Why is this useful?  The better display of the link with an image will increase interest and engagement, helping you get more links to your website or shops.  Instagram users can now add a song to their profiles In an unexpected update,  Instagram announced  that its users can now further customize their bios by adding a song un...

Why Choose Digital Marketing in 2023?

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In the ever-evolving landscape of business and marketing, one thing is abundantly clear: digital marketing is no longer an option but a necessity for businesses looking to thrive and succeed in 2023. As we step into this new year, it's crucial to understand why digital marketing remains a powerful tool for businesses of all sizes. Let's explore some compelling reasons why you should choose digital marketing in 2023 . The Digital Age is Here to Stay:  We are living in a digital age, and this trend shows no signs of slowing down. With the increasing accessibility of the internet and the proliferation of smartphones, more people than ever before are online. Digital marketing allows you to meet your audience where they are spending a significant portion of their time. Cost-Effective:   Digital marketing  is cost-effective compared to traditional marketing channels. Whether you are a small start-up or an established business, digital marketing offers scalable and flexible opti...